Natural beauty starter kit

Molly Waring-Moore • March 14, 2018 • sponsored

Natural Beauty Bathroom

Natural beauty is growing in popularity. As we’re becoming more conscious about vegan and cruelty-free products, many of us are now conscious of how those products are affecting us too.

If you’ve made changes to your diet, your wardrobe and even the tea you drink, the next step is thinking about your beauty routine.

Why you need to consider your daily beauty products

There are a lot of ingredients that are commonly used in cosmetics which have scary side effects. Because we use cosmetics on a daily basis, it’s worth taking notice of what’s in these products.

In many cases, applying the ingredients onto the skin can be worse than eating them, as they are absorbed directly into the system and not broken down by enzymes in your saliva and stomach.

But don’t panic. Now that you’re aware, you can start to make changes to reduce or eliminate these toxic ingredients, and compile your own natural beauty starter kit.

Read on to see which ingredients to avoid and find some products to start your natural journey with.


Natural Beauty Glass

What are these toxic ingredients?

There are a few common ingredients you’ll want to look out for…


According to the FDA, parabens are used as a preservative to prevent harmful bacteria and mould growing in cosmetics. In the EU, eighteen different parabens are permitted for use in cosmetics and personal care products, the most common being ethyl paraben, methyl paraben, propyl paraben and butyl paraben.

We’re regularly exposed to parabens, but when they are present in our cosmetics, they are easily absorbed into the skin and the gut. Parabens have been found in the blood and urine of pregnant women, as well as in amniotic fluid, placental tissue, cord blood and breast tissue.

Studies have shown that they may increase the risk of breast cancer.


Pthalates are used as binders, most commonly in plastic products, and are found in food, cosmetics and household products. Studies have linked them to asthma, attention-deficit hyperactivity disorder, breast cancer, obesity and type II diabetes, low IQ, neurodevelopmental issues, behavioural issues, autism spectrum disorders, altered reproductive development and male fertility issues.

Sodium lauryl sulfate (SLS) / Sodium laureth sulfate(SLES)

Sodium lauryl sulfate is a surfactant, detergent, and emulsifier in cosmetics and household products. It has been linked to nitrosamines, which are carcinogens that cause your body to absorb nitrates (also known to be carcinogens).


Formaldehyde is a colourless gas that helps protect cosmetic products against contamination by bacteria during storage and continued use. Formaldehyde can make you feel sick if you breathe a lot of it and can cause symptoms like sore throats, coughs, scratchy eyes and nosebleeds.

The CDC also note its link to cancer, particularly of the nose and throat.

Propylene glycol

Propylene glycol is an ingredient typically found in anti-freeze. You’re probably already thinking that it shouldn’t be in cosmetics. There is debate over the level of toxicity, but it is agreed that it causes skin irritation, increased creatinine (linked to kidney issues), neurological issues, cardiovascular problems and respiratory issues.

Natural Beauty Georganics

Natural beauty alternatives

There are plenty more toxic ingredients out there, which is why it’s important to start being more conscious about the cosmetics we use – at least the products directly applied to the skin with intent of absorption. There are so many amazing brands out there but it can be difficult to know where to look when we’re used to picking up anything we desire from high street shelves.

Wearth London are a ‘conscious department store’. They’re essentially a curated marketplace for natural beauty products, jewellery, homewares and furniture. They do all of the brand checking for you and only stock products that meet their sustainable and ethical standards.

Their natural beauty department is a wealth of green, vegan and organic products that you can use safe in the knowledge that they’re made with a clear conscience. All of their products are vegan-friendly, cruelty-free and use glass or metal instead of plastic packaging.

As well as plastic being bad for the environment, it can also contain toxic ingredients, which can be absorbed into the product if left for long enough – so try to go plastic-free where possible.

Natural beauty starter kit

We’ve rounded up the essential products you need to get your natural beauty kit started. Start by swapping out your most used items once you’ve finished them.

Wing £30 to build your own natural beauty kit [closed]

To help you on your journey, Wearth are offering £30 to spend on their online store to start building your natural beauty kit. Just enter on Instagram for the chance to win. The competition closes on the 28th March and the winner will be announced on Instagram and contact directly through direct message.

Competition now closed

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Wearth London

Wearth is an online marketplace partnering with eco-friendly and ethical UK brands, making it easy for you to shop consciously.

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